Homecare Owners Corner

Sarah is an expert in relationship building sales tactics in the home care space and today she will discuss with us why it makes sense to be that resource for your referral partners. Let's discuss how to improve your marketing outcomes by making their life easier.

Connect with Sarah
https://www.facebook.com/sarah.m.christ
https://www.linkedin.com/in/sarahchristbarker/

Learn more about the Senior Care Sales Solutions Academy
Application:
https://forms.gle/G6YNfx723KxH5v3Q6
Secure A Seat:
https://buy.stripe.com/dR65nqcyjgGQ7vO000

Youtube Video:
https://www.youtube.com/watch?v=W9elyB23J2Q  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

You need to plan for the exit the minute you start your agency. This is something I always say to anyone asking me about starting a home care business. In this episode we talk with Wealth Manager and Exit Strategy expert Michael Ringel of Strategies for Wealth to discuss the top 3 considerations when selling your senior care business and how to avoid some of the more common pitfalls.

Michael Ringel, RICP®, CDFA®, CExP™
Helping People Save, Spend, Enjoy and Share Their Money

Strategies for Wealth
120 Broadway, 37th Floor
New York, NY 10271
(c) 917-734-4748
(f) 206-888-4456
[email protected]
http://www.mikeringel.com

Book a FREE call with Michael
https://mikeringel.as.me/?appointmentType=30944174

Youtube Video:
https://www.youtube.com/watch?v=_y_m3zRu8K0  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

We are back on our regular schedule for Facebook Live Sessions. We will be live every Saturday at 9:30 AM EST in our Facebook Group (link below). This session we answered questions about caregivers, recruitment and retention, and home care marketing as well as taking view questions.

Youtube Video:
https://www.youtube.com/watch?v=L4YordphsLA    

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup


00:00 Start
04:09 Should I charge caregivers for scrubs?
13:03 How can I get caregivers to show up to interviews?
26:09 I am just starting out without a lot of money, how should I start marketing?
45:05 Live Viewer Questions

Are you stuck with your marketing efforts? It might just be you aren't targeting the right facilities. Let's deep dive into a marketing territory and create an avatar and build efficient zones that will stop the shotgun approach and give you streamlined results. For this example we will review Des Moines, Iowa.

https://bit.ly/AvatarOpt

00:00 Intro
02:48 A little about my story
05:18 Franchise Support
06:32 Shotgun Marketing
09:17 Shameless Self-promotion of Territory Optimization
10:10 Start of Analysis for sample territory (Des Moines, Iowa)
38:28 How to use the data to build Marketing Zones
45: 17 Wrap up and Outro

Youtube Video:
https://www.youtube.com/watch?v=IAwSn2A91pY  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

Recruiting isn't easy, especially when talking about home care, home health, hospice, hospital, or other medical spaces. One vital step is to understand your service area and how analyzing demographics can greatly improve outcomes. In this video we break down recruitment potential in the Naperville, IL surrounding area for a Facebook Group Member. If you want to learn more on how we can help your organization or franchisees with territory optimization follow this link https://bit.ly/AvatarOpt

00:00 Intro
04:00 Start

Youtube Video:
https://www.youtube.com/watch?v=WiuF1dxrjRw    

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

First and foremost, thank you all for your comments and question submissions. Today we are responding to a comment request by @NURSE CAMPBELL and an email question by Linda A.

00:00 Intro
02:18 Hiring an employee from Indeed or Zip Recruiter Posting.
16:23 Tips on LinkedIn Marketing for Home Care Agencies
29:53 Updates and Closing


Youtube Video:
https://www.youtube.com/watch?v=P1jxYE5PJy0  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

Value is a matter of perception. This is especially true in the home care space. Being able to understand what you bring to the table and how to frame your conversations to properly shift your client's or caregiver's perception of a situation can change outcomes and improve your relationships and marketing / recruitment outcomes.

This is a replay of our Facebook group Live training.


Youtube Video:
https://www.youtube.com/watch?v=u0ge0a_ef9o  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

When people set out to open a business one of the more common reason cited is for "freedom". Being Independence day, we decided to do a Live in our Facebook group and talk about the top 6 home care marketing activities to prioritize if you want to grow your agency and acheive financial freedom as well as answer some key questions from Facebook group members.

00:00 Start
00:13 Intro
01:07 Defining Freedom in business ownership
04:17 Identify Your Client
11:24 Identify and Select Facilities (Territory Optimization)
14:53 Prospecting
18:30 Marketing as an owner
20:04 Information about upcoming class (7-9-2022)
24:35 Question 1: How long does it normally take to get clients when first opening agency?
33:17 Question 2: What facilities are best to market to?
39:30 Question 3: Does direct mail work in homecare marketing?
46:35 Wrap up

Sign up for the July 9, 2022 class
https://www.thebrionesgroup.com/private-pay-homecare-marketing

Youtube Video:
https://www.youtube.com/watch?v=VO7D8PQy9lw    

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

Franchisor Blog Post
https://www.thebrionesgroup.com/post/top-issues-affecting-home-care-franchisors

Thinking about opening a Home Care Agency, but don't know if you want to go independent or with a franchise? Let us help. As Home Care Professionals with over 20 years in the industry and 8 years supporting franchise locations, we know about the key differences and we are here with our very own top 5 list to help you decide.

Want an in-depth territory analysis? Visit us on the web and book your strategy session today.

Website (Download our Latest White Paper)
http://www.thebrionesgroup.com

Youtube Video:
https://www.youtube.com/watch?v=dZjI-CDU1Yo  
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online


Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

Home Care, like other businesses, is a risky venture, our guest Robert "Puma" Richards knows that lesson all too well. He bought into and opened a Home Care Franchise and was able to find success, until the time came when his lack of business credit got the better of him and, ultimately, his agency.

From then, his journey led him into the world of credit repair and full circle into the world of business and helping others. Today, Puma joins us to discuss his journey as well as give us much needed tips and advice the importance of business credit and how to build it for your own business.

To get in contact with Puma:

Email / Phone
[email protected] / 732-684-2980

Website
https://rrichards.jgalt.io/

FB Group
https://www.facebook.com/groups/small...
________________________________________________________________

Youtube Video:
https://www.youtube.com/watch?v=goS9YL9Xx9A  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup