We have all heard it many times, content is king. This is especially true when designing a hyper-local marketing or caregiver recruitment campaign for your home care agency. But, how important is it to find the right content creator? Do you really need one that knows the senior care industry or can we just go on Fiverr and find the cheapest?

Join us as we talk to Jennifer Lagemann to learn about what makes good copy for your home care agency valuable and how one with industry knowledge can not only help improve your recruitment, but can help grow your agency census and improve relationships with your referral partners!

Youtube Video:
https://www.youtube.com/watch?v=Z44bEY9zZfk  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

Honestly, on a scale of 1 to 5, how would rate your employee handbook? Read the full article here:

https://www.thebrionesgroup.com/post/why-bother-with-an-employee-handbook

Anne-Lise Gere, SPHR, is an HR advisor and consultant at Gere Consulting Associates LLC. Home care providers consult with her on caregiver recruitment and retention to achieve sustained results. Anne-Lise also works with clients on a retainer basis to provide on-going HR support. For more information, visit www.gereconsulting.com or contact Anne-Lise at [email protected].

Youtube Video:
https://www.youtube.com/watch?v=TJQ28LxOqsQ  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

We all struggle with staffing, especially when it comes to caregivers, but what do we do? Millions of people have left the workforce over the last 2 years and it has created a massive problem in the senior care industry. I challenge you to ask yourself if it is a recruitment issue or a retention problem? Today we talk to Stephanie Freitag of the Freitag Family Agency in Pennsylvania about the role benefits can play in improving your recruitment and retention problems as well as how even smaller agencies can put these into play.

Stephanie Freitag
[email protected]
267-255-8774
https://www.facebook.com/freitagfamilyagency

Youtube Video:
https://www.youtube.com/watch?v=kdZ1YevBZwc  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

How important is it to find the right location when opening up your office? Today we talk with Ty Brewster of Locate to discuss how having a data driven approach can help you pick a location to help with client acquisition and caregiver recruitment.

Ty Brewster
Locate
www.locate.ai
LinkedIn https://www.linkedin.com/in/ty-brewster-cfe-99152b100/
Instagram https://www.instagram.com/mayoroffranchising/?hl=en
LinkedIn Company https://www.linkedin.com/company/locateai/mycompany/
______________________________________________________________________
Youtube Video:
https://www.youtube.com/watch?v=-jSJ0mdJCQk  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

A member of our Facebook Group asked:
"You are an existing agency and you expand into a new territory, what are your first 3 marketing activities?"

Register for our Territory Optimization Master Class
https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass


Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

COVID-19 has changed the way we market our business, that is undeniable, but has it made relationship marketing and business development irrelevant in the home care / home health space?

Don't forget to register for our Territory Optimization Master Class
https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass

Youtube Video:
https://www.youtube.com/watch?v=jiUFigoShPc  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

Today we are answering questions submitted by members of our Facebook Group
Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

Blog
https://www.thebrionesgroup.com/blog

Territory Optimization Masterclass
https://www.thebrionesgroup.com/events

00:00 Intro
02:14 How to market to more private pay clients and grow more revenue a year
08:09 How to do a business plan
10:20 Price Setting
16:38 What is expected from the caregivers? (Setting Boundaries in the office)
22:12 Expansion of the company in cost effective ways
29:00 How are handling caregiver shortages and how are you incentivizing office staff?


Youtube Video:
https://www.youtube.com/watch?v=L4YordphsLA  
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

Ever wonder how you can use bad weather to your advantage when marketing your home care agency?

https://www.thebrionesgroup.com/event-details/territory-optimization-masterclass

Youtube Video:
https://www.youtube.com/watch?v=CZJGkcqJYkk  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

As a home care owner trying to build your agency, having credibility is of paramount importance. If you own a franchise, the name recognition is part of the initial investment, what about when you are an independent operator? One of the ways is to join organizations like the Chamber of Commerce or the Home Care Association of America or one of the local chapters, another option is the Independent Home Care Alliance.

Today, we talk to Sarah Barker of the IHCA to discuss the benefits of membership and the advantage that comes with having a local presence with a national backing.

Learn more about the IHCA
https://bit.ly/3mVl4ZO

Reach out to Sarah Directly on LinkedIn to learn more
https://www.linkedin.com/in/sarahchristbarker/

Learn more about Private Home Care Training and Mentoring and download our free Business Development Cheat sheet

Youtube Video:
https://www.youtube.com/watch?v=cjWUdZ1MknI  

Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Website:
http://www.thebrionesgroup.com

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup

Many home care agencies struggle stagnate because they simply don't understand how to look at their chosen service area / territory. Are you just going out with a "shotgun" approach or are you more targeted and methodical? Join us as we discuss how to really look at your territory for maximum efficiency.

Download your free Territory Cheat Sheet
http://www.thebrionesgroup.com

Youtube Video:
https://www.youtube.com/watch?v=tmiaU6_0fdI  
Youtube Channel:
https://www.youtube.com/@HomecareOwnersCorner

Book your Strategy Session:
https://thebrionesgroup.com/book-online

Facebook Group:
https://www.facebook.com/groups/homecareownerscorner 

LinkedIn:
https://es.linkedin.com/company/thebrionesgroup