Does your agency offer live-in services? This service offering allowed agency owners the opportunity to serve a broader client base by providing a more affordable alternative to clients that needed constant care and wanted to stay in the comfort of their own home. Since 2015, this service option has widely disappeared across the US, leaving many to ask why.

The primary reason for the disappearance is a major change that was made by President Obama's administration to the federal overtime regulations. We are not labor attorneys so we will skip all the details CLICK HERE to read a little about it, but this change in policy removed the companionship exemption to overtime laws, stopping many agencies from being able to offer the service. In all fairness, President Obama was not the first to want these changes, he was just the one that was able to enact them.

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We know that people seek reviews online when deciding on a product to purchase or which service provider to hire. We take this knowledge and use it to our advantage by asking our own clients for social proof to attract new clients. Why aren't we applying the same principles to recruiting caregivers? In this video we discuss the importance of collecting reviews and other social proof from our caregivers and other staff.

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Politics aside, what is the real cost of the "Fight for 15" movement in the home care space.

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There are a handful of industry points of interest throughout the year. Social worker’s appreciation month (March 1- 31) is the first, and arguably, one of the more important. Let’s discuss why and how to make the most of your marketing budget during this time... no matter how big or small the budget.

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People buy with emotions and justify making the purchase with logic. Let’s discuss how properly telling your story can help you create an emotional connection while exemplifying the value they will receive so you can get more referrals and close more clients.
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Caregivers will call out, as much as we don't like it, it is unavoidable. Let's discuss ways to mitigate the potential losses that an unexpected call out can bring.

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Classifying accounts properly will allow for better planning of Business Development activities.

Thanks for joining us on our weekly Q&A! Today we will answer a viewer Question (Thank you Sandra from Columbus, OH) about How to start Marketing your Private Pay Home Care Agency and we discuss Caregiver Recruitment.

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You are at a networking event and we meet...I want to refer to you...Describe to me your ideal client.

We're at the same networking event where I asked about your client...educate me...1. How do I make a referral to you. 2. What's your process once you and the client make contact?

You left the networking event. What is your follow-up process?

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Collecting emails can help grow and sustain your clients, improve your recruitment and retention.

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