There is a belief in business that People will buy with their hearts and justify with those purchases with their minds.

This means that if you are struggling to close clients, you might want to look at your messaging and how you are presenting value and your market differentiators.

In this training, we discuss how all these elements play off each other and how not understanding the real meaning of "going above and beyond" is costing you clients.

Don't forget to subscribe and leave us a comment to let us know how you are setting yourself apart in your market.

Website

http://www.thebrionesgroup.com

Facebook Group

https://www.facebook.com/groups/PreparePlanRebuild

Is your Home Care Agency prepared for an emergency such as a natural disaster or a second COVID 19 wave?

In this training we discuss Remote work, PPE (Personal Protective Equipment) and Planning to help you get your Clients, Caregivers and other staff ready.

Website:

https://www.thebrionesgroup.com

Facebook Group

https://www.facebook.com/groups/PreparePlanRebuild

Are you using your marketing dollars effectively?

Understanding the difference between give-away items and leave-behinds could make a difference in how you spend your budget as well as in your ROI.

In this 10 minute homecare training we discuss the difference in the types of items as well as how to put them to most efficient use.

Website:

https://www.thebrionesgroup.com

Facebook Group

https://www.facebook.com/groups/PreparePlanRebuild

Marketing and business development are a crucial part of growing your homecare agency.

Many owners make the mistake of having an "all or nothing" approach where they will either focus totally on digital marketing and ignore the business development portion, or vice-versa.

Understanding the dynamics of a marketing mix could help your business grow exponentially and take you from start-up to profitable or help you break through plateaus.
In this training we discuss the basic principles of a marketing mix and give examples.

Website:

https://www.thebrionesgroup.com

Facebook Group

https://www.facebook.com/groups/PreparePlanRebuild

We can all agree that growing your Private Home Care Agency begins with client acquisition. It is one of the never-ending processes of this industry.

Understanding the fundamentals and what the process is will help you make a more efficient plan for your business growth strategy.

In this training, we discuss the 3 essential parts of the Home Care Sales Cycle and discuss the core principles of each.

Website:

https://www.thebrionesgroup.com

Facebook Group

https://www.facebook.com/groups/PreparePlanRebuild

One of the most frequently discussed topics we have with new Private Home Care owners is about how to charge for services.

Your initial pricing will set the tone for your business. It will determine the type of client you attract, your initial positioning with caregivers, and your business' ability to grow and scale.

In this training, we discuss some of the basic concepts of how to select your price in a competitive manner while maintaining profitability.

Website:

https://www.thebrionesgroup.com

Facebook Group

https://www.facebook.com/groups/PreparePlanRebuild

The traditional model to calculate prices works great when selling goods, but don't really apply when it comes to pricing something intangible, like a service. In this video, we discuss the key factors to consider when deciding how to price your services.

Don't forget to give us a like and subscribe to the channel to stay up to date with our latest releases.

If you would like to schedule a strategy session to help fine-tune your pricing, go to https://www.thebrionesgroup.com

There are 4 essential elements in an effective, value-based, pitch, (communicating your idea). Whether you are writing copy, giving a presentation or giving your value proposition (elevator pitch) to a potential client / referral source, remember to always lead with the I.D.E.A. (Idea)

Identify the Problem
Discuss a Solution
Explain how YOUR solution eases THEIR pain
Announce a Call to Action
IDEA

Website:

https://www.thebrionesgroup.com

Facebook Group

https://www.facebook.com/groups/PreparePlanRebuild

What gets measured gets done.

Understanding how to create effective Key Performance Indicators (KPIs) can help you maintain better accountability, tracking and properly evaluate the outcomes and effectiveness of your business processes and campaigns.

Visit us online and check out our special offers designed to help your business grow.
https://www.thebrionesgroup.com/

There are common myths that we convince ourselves are true when we are struggling. It is easier to convince ourselves that it isn't our fault than it is to take a hard look at what is actually happening. Learn about the most common myths we have heard from our clients in the past and what to keep in mind when these creep into your environment.