In a previous posts we have addressed a number of issues related to the "caregiver shortage" and we have shared our viewpoint on this being a general myth. As we have often said, you likely don't have a recruitment issue, you have a retention issue. Even though we have gone to great lengths to explain why a solid retention plan is more valuable to your recruitment efforts than any other activity, we still feel the need to address one of the key factors of a poor recruitment strategy...the job ad.

Read the rest of the article here:
https://www.thebrionesgroup.com/post/caregiver-recruitment-issues-look-at-your-ad-structure

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Our CEO Julio Briones had a great conversation with John Freitag of All American Hospice in Pennsylvania. He was gracious enough to share the video with us so we can share it with you all. Thank you John.

John is an experienced Director of Hospice Business Development with a demonstrated history of working in the hospice & long term care industry. He is skilled in Team Building, Communication, Healthcare Management and Leadership and was awarded Hospice "Sales Rep of the Year" 2018 and 2019.

Follow him on "The Hospice Experience" to hear other's first hand experience with hospice:
www.facebook.com/TheHospiceExperience/

Join his group "Senior Healthcare Professionals of Philly, Bucks and Montco" https://www.linkedin.com/groups/12326854/

All American Hospice is a Medicare certified and state licensed hospice that is committed to providing you the highest quality care and services. We are dedicated to helping our patients attain their maximum level of comfort so that they can live their lives fully and with dignity wherever they call home, whether that be in a private residence, a nursing facility, or a personal care facility.

We are staffed by skilled hospice professionals that specialize in caring for people at the end of life. Our Hospice team receives orders from the patient’s attending physician and will address any pain or symptom issues. The team will also assist the family in making informed decisions about care, and if necessary, teach them the skills needed to provide “hands-on” support. It is our hope that with the assistance of our Hospice team, your hospice experience will be positive and meaningful.

https://myallamericanhospice.com/

Business Development 101
30-Day Quick Start

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Does your agency offer live-in services? This service offering allowed agency owners the opportunity to serve a broader client base by providing a more affordable alternative to clients that needed constant care and wanted to stay in the comfort of their own home. Since 2015, this service option has widely disappeared across the US, leaving many to ask why.

The primary reason for the disappearance is a major change that was made by President Obama's administration to the federal overtime regulations. We are not labor attorneys so we will skip all the details CLICK HERE to read a little about it, but this change in policy removed the companionship exemption to overtime laws, stopping many agencies from being able to offer the service. In all fairness, President Obama was not the first to want these changes, he was just the one that was able to enact them.

Read the full blog post:
https://www.thebrionesgroup.com/post/how-to-avoid-a-costly-but-common-caregiver-issue

Podcast Replay
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Free Training: The $1 Difference (How Marginal Differences Impact Business Growth)
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We know that people seek reviews online when deciding on a product to purchase or which service provider to hire. We take this knowledge and use it to our advantage by asking our own clients for social proof to attract new clients. Why aren't we applying the same principles to recruiting caregivers? In this video we discuss the importance of collecting reviews and other social proof from our caregivers and other staff.

Free Training: The $1 Difference (How Marginal Differences Impact Business Growth)
https://brioneshcbs.thinkific.com/courses/the-1-difference

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Politics aside, what is the real cost of the "Fight for 15" movement in the home care space.

Free Training: The $1 Difference (How Marginal Differences Impact Business Growth)
https://brioneshcbs.thinkific.com/courses/the-1-difference

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There are a handful of industry points of interest throughout the year. Social worker’s appreciation month (March 1- 31) is the first, and arguably, one of the more important. Let’s discuss why and how to make the most of your marketing budget during this time... no matter how big or small the budget.

Free Training: The $1 Difference (How Marginal Differences Impact Business Growth)
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Use this Channel Exclusive Coupon Code for 21% off all courses: morningmeeting2021
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People buy with emotions and justify making the purchase with logic. Let’s discuss how properly telling your story can help you create an emotional connection while exemplifying the value they will receive so you can get more referrals and close more clients.

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Caregivers will call out, as much as we don't like it, it is unavoidable. Let's discuss ways to mitigate the potential losses that an unexpected call out can bring.

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Classifying accounts properly will allow for better planning of Business Development activities.

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Thanks for joining us on our weekly Q&A! Today we will answer a viewer Question (Thank you Sandra from Columbus, OH) about How to start Marketing your Private Pay Home Care Agency and we discuss Caregiver Recruitment.

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