Krappy Pulpy IPAs?  No, we’re talking about Key Performance Indicators.  If you had to just pick a handful of critical, high-level metrics to measure the health of your business, what would they be?

Is it too early to tear apart some poor magazine writer’s attempt to predict the hits and misses of 2022?  We don’t think so.

On this episode we welcome Alexi Front, host of the Heavy Hops podcast and Scorched Tundra music festival.  We riff on the crossover between beer and music, creativity in both industries and many, many t-shirt ideas.

https://scorchedtundra.com/

How cheap can I make this and how much can I sell it for?  Balancing making your business profitable with “you get what you pay for”.

Light!  What is it good for?  Absolutely…uh….everything?

Untappd collects data; a LOT of data.  What can it tell us about the last 2 years of shutdowns and reopenings?  Just as important, what are the chances that these consumer trends are going to make us mad?

Should you spend a premium on brand new equipment, or save a bunch while inheriting someone else’s problems with used?  As always the answer is “it depends”.

Alpha Acids.  Isomerization.  Spectraphotometry.  Lightstruck.  It’s chemistry day at Hopnology (hi Joe!).

It’s our 150th episode!  We spend it talking about the “hype cycle” and how it applies to the life of a hop grower.  This also includes a disturbingly prophetic couple of minutes in tribute to Betty White, recorded several days prior to her passing in late 2021.

If you can make it through 8.5 minutes of IBS and My Little Pony, we spend the rest of this episode diving into drought concerns and yield impacts.  It’s not just the volume of irrigation, it’s the when and the how.