Trevor Easton from Wisconsin’s Alt Brew joins us to talk about what’s missing in his beer.  Hint: it’s gluten!  As if brewing wasn’t difficult enough, Trevor takes us through the additional obstacles inherent in operating a gluten-free brewery.

www.altbrew.com

Sorry, I had to.  All about leaf biology.

This week we dissect the aroma science, sales and philosophy around flights.  Plus, robots!

Marketing, sales, advertising, promotions.  What’s what?  And how does a garbage bag full of hops differ from one that has your tagline on it?  This one’s got some low-hanging fruit.

Growing hops as a side hustle?  This week we talk about priorities, big rocks and hop widows.

Don’t call it dirt. Dirt is dead. Soil is alive (insert Vincent Price laugh)!  Bwah-ha-ha-ha!!!!!

This week we sit down with Exhibit A Brewing Company head brewer and co-founder Matthew Steinberg to talk about his path into the industry and local collaboration.  Then we drink some of his beer.

https://www.exhibit-a-brewing.com/

Is this a rant, sciency science or a marketing discussion?  I’ve listened to it three times and I’m still not sure.  Polyphenols and all kinds of -humulones run rampant as we discuss addition timing and where hop bittering comes from.

Okay, we’ve talked about the HOW behind hop breeding.  Now let’s examine WHY you would do this.

If you’ve been listening you know that we’re enjoying the growth in the non-alcoholic craft beer category. Co-founder of Athletic Brewing John Walker joins us to talk about the rise of NA beer, how Athletic came to be and adding occasions to the beer drinking life. Plus: The Scientific Method makes an appearance!