Grant Cohn is a) The originator of the now multimillion dollar media ecosystem known as “49ers Youtube” b) Most prolific critic of 49er coach Kyle Shanahan and, now, c) In a beef with Athletic reporter David Lombardi.

We start with that last part, because it’s an intriguing entry point. Why are Cohn and Lombardi openly fighting? Does Grant represent the gate crashing threat of New Media? Or is Lombardi heading him off at the pass by taking team-friendly coverage to Grant’s Youtube territory?

We get into all of this, plus discuss hurting athlete’s feelings, Kevin Durant’s personality type, my least favorite 2024 Niner draft pick, and, who else? Brock Purdy. Enjoy!

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