Casey Keirnan started from the bottom of standard NBA media before becoming a big success on Youtube. Today his channel has 203K subscribers and it’s growing. What secrets does this man hold? On the pod, we discuss:

* How Casey turned his life around after nearly dying from a drug overdose in 2005

* Why people get addicted

* Is it okay that Youtubers rip off reporters?

* Why he works as a Youtube creator

* The allure of mystery in a video

* What the formula for content success is

* Why athletes aren’t best at telling their own stories

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