In my last episode, I had the privilege of interviewing the one and only Joey Coleman, bestselling author of Never Lose a Customer Again and Never Lose an Employee Again. The conversation left me fired up, and I wanted to use today’s Hot Tip episode to break down three key takeaways I’ve been chewing on since we wrapped.

Whether you’re looking to deepen client loyalty or build long-term relationships with your team, this episode is for you.

✨ Here’s what’s inside this episode:

• Why curiosity is your most underrated retention tool
• The costly mistake I made by over-focusing on new client acquisition
• How vulnerability plays a hidden but crucial role in keeping the people you care about

💡 Key Takeaways:

• Curiosity is the antidote to assumption, and the gateway to engagement.
• Client retention is often more powerful (and more profitable) than constant acquisition.

Vulnerability in established relationships is uncomfortable, but essential.

If I could rebuild my first business all over again, this would be the playbook. I hope it helps you feel confident focusing on who’s already with you, not just who’s next.

📚 Mentioned in This Episode:

• Never Lose A Customer Again by Joey Coleman: https://amzn.to/3SQRYdT
• Never Lose an Employee Again by Joey Coleman: https://amzn.to/4jqVDtp

🎟️ Come Learn Live From Joey at the DogCo Business Summit!

September 26–28 in Winston-Salem, NC

In-person and digital ticket options available

→ https://my.cheddarup.com/c/dogco-business-summit-tickets/items

If this episode encouraged or challenged you, send it to a friend, share it with your team, or post it on socials. I’m cheering you on.

- Michelle