In this Hot Tip Friday episode, I tackle one of the most common and most misunderstood questions I get from growing pet care business owners: “Should I expand my service area?”

If you have been feeling the pull to grow into a new market or add another location, this episode is for you. I share my own experience of opening and later closing a second territory, and the lessons I learned about the real costs of expansion, including the hidden risks to your focus, team performance, and profit margin.

✨ What You’ll Learn

• The biggest risks of expanding too early

• When expansion makes strategic sense

• How to weigh operational complexity against opportunity

• The financial prep you must do before adding a new area

• Why more is not always better when it comes to growth

If you are considering an expansion, press play before you make the leap. Sometimes, the best next move for your business is not going wider, but going deeper.

- M