Are you expecting your team to care as much as you do?

In this Hot Tip Friday episode of DogCo Secrets, I share one of the most important mindset shifts I’ve made as a pet care business owner, realizing that my team’s outside-of-work interests are not a threat to my business, but a key to long-term retention and healthy company culture.

If you’ve ever been frustrated that employees don’t “step up” in the same way you do, this episode will challenge and encourage you. I dive into how unrealistic expectations can hurt your business, what healthy boundaries look like, and why giving your staff space to have a life outside of work makes your company stronger.

What You’ll Learn

• Why expecting employees to care as much as owners can backfire
• How respecting your team’s boundaries leads to higher retention
• Common mistakes that unintentionally create resentment in staff
• The mindset shift every pet care business owner needs to scale sustainably

DogCo Business Summit

Want more strategies to level up your pet care business? Join us at the DogCo Summit in Winston-Salem, NC (September 26–28) or grab a digital ticket to attend online. This event includes Joey Coleman’s exclusive workshop on client and employee retention — perfect if you want a happier team and more loyal clients.

👉 https://my.cheddarup.com/c/dogco-business-summit-tickets/items