Hey everyone, Michelle Kline here, host of the DogCo Secrets Podcast and founder of DogCo Launch, where I help pet care companies grow and scale sustainably.

In today’s episode, I’m diving into one of the most important mindset shifts you can make as a business owner: stop chasing shiny marketing tactics and start going deeper into what you’ve already committed to. This episode is a call to action for pet business owners who feel stuck in a cycle of starting and stopping new strategies before they’ve had a real chance to work.

We’re talking about how depth creates mastery, how 90-day sprints can change everything, and why most businesses quit way too early. If you’ve ever said, “I tried that and it didn’t work,” this episode is for you. I’ll share what I’ve learned in my own business journey and lay out a game plan for how to go from inconsistent growth to building real traction with your marketing.

Let’s stop spinning our wheels and start seeing results by going deeper, not wider.

🎟️ Want to take your strategy even further?

Join us at the DogCo Business Summit happening September 26–28 in Winston-Salem, NC. In-person and digital tickets are available now at:

👉 https://dogcosummit.com

Key Takeaways:

• Why most marketing “failures” are just unfinished experiments
• The power of 90-day marketing sprints
• What happens when you stop switching strategies and start improving them
• How to analyze your data and refine your process over time
• Volume and depth: the secret combo most people ignore

Thanks for listening to this week’s Hot Tip. If you loved it, don’t forget to follow, rate, and share with a friend in the pet care space. I’m cheering you on every step of the way. Let’s do this.