Welcome back to your Friday Hot Tip! In this episode, I’m breaking down three of the most practical, boots-on-the-ground marketing strategies that helped me (and my clients) saturate a specific service area with brand visibility.

If you’re running an in-home pet care company, you know that location matters. That’s why today we’re talking about how to make your brand pop in the exact neighborhoods you want to dominate.

I’ll walk you through how to use flyers, yard signs, and car magnets in strategic, intentional ways to get the most out of your print materials. These aren’t just nice-to-haves - they’re powerful, proven tools when deployed correctly.

We’ll also cover design principles, location tips, how to avoid wasting time and energy, and how to convert eyeballs into long-term clients.

Whether you’re new to physical marketing or want to optimize what you’ve already got going, this episode is loaded with tactical tips that will give you more traction in less time.

💥 Key Takeaways

• Keep it simple - people only glance at flyers for 3 seconds

• Don’t overload your signs - make your message instantly readable

• Car magnets are low-cost, high-visibility tools when used well

• Hyper-target one area at a time - don’t scatter your efforts

• Always loop your offline efforts back into your social media presence

🎟️ Come meet me in person (or online!)

Join me at the DogCo Business Summit in Winston-Salem, NC - September 26–28, 2025. We’ve just launched digital tickets!

Grab yours here: https://dogcosummit.com

📌 Mentioned Strategies

• Flyers (where to hang them, how to design them)

• Yard signs (minimal copy, high contrast)

• Car magnets (addressing common hesitations and risks)

• Social media synergy with local businesses

• Picking one neighborhood to saturate at a time

💬 If this episode helped you, consider sharing it with a fellow pet business owner. A rising tide lifts all boats. Cheering you on, always!