Hotwire CEO Barbara Bates joins the Echo Chamber to discuss her shift from independent agency life to overseeing a publicly-held firm. Bates also explores why she believes 'micro-networks' and midsize players are thriving in today's PR market, particularly in opposition to the giant MNC networks. In conversation with Arun Sudhaman, Bates also looks at the evolution of PR on the US West Coast, and the issues faced by major tech companies in that region.