If votes were based on social media stats, the NDP’s Jagmeet Singh would be on top with his latest “get ready with me” TikTok – racking up nearly 5 million views. But when it comes to polling, something is lost in translation, with Liberals and Conservatives pulling way ahead in securing support from the under-40 voters. So how are the parties targeting these voters, and who is doing the best job of campaigning on what matters to Gen Z and Millennials? “Elder millennials” Jason Markusoff and Catherine Cullen, and Gen X-er Daniel Thibeault, try not to sound too old as they analyze the strategies of Singh, Mark Carney and Pierre Poilievre.