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If votes were based on social media stats, the NDP’s Jagmeet Singh would be on top with his latest “get ready with me” TikTok – racking up nearly 5 million views. But when it comes to polling, something is lost in translation, with Liberals and Conservatives pulling way ahead in securing support from the under-40 voters. So how are the parties targeting these voters, and who is doing the best job of campaigning on what matters to Gen Z and Millennials? “Elder millennials” Jason Markusoff and Catherine Cullen, and Gen X-er Daniel Thibeault, try not to sound too old as they analyze the strategies of Singh, Mark Carney and Pierre Poilievre.
By CBC4.5
2020 ratings
If votes were based on social media stats, the NDP’s Jagmeet Singh would be on top with his latest “get ready with me” TikTok – racking up nearly 5 million views. But when it comes to polling, something is lost in translation, with Liberals and Conservatives pulling way ahead in securing support from the under-40 voters. So how are the parties targeting these voters, and who is doing the best job of campaigning on what matters to Gen Z and Millennials? “Elder millennials” Jason Markusoff and Catherine Cullen, and Gen X-er Daniel Thibeault, try not to sound too old as they analyze the strategies of Singh, Mark Carney and Pierre Poilievre.

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