HouseKeys

On this episode of Housekeys, host Cam Villa sits down with longtime REALTOR® Martin Piercucci, whose career in real estate began in the mid-1980s after being involved in the restaurant industry. Over the decades, Martin has built his business on relationships, often welcoming clients into his own home and focusing on personal connection. With more than 50 years of roots in Curtis Park, he reflects on how today's clients are more sophisticated and how the industry has evolved over time. Martin credits much of his growth to the influence of mentors and believes consistent education remains the key for new REALTORS®. When he's not working, Martin looks forward to traveling with family and continuing to appreciate the community and professional support provided by SAR.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys, host Cam Villa talks with Bobby Lister, a REALTOR® and investor whose real estate journey began after buying his first home in 2010 and realizing the level of service he wished he had received. Now four years into the business, Bobby has built experience investing in single-family homes, fourplexes, and his own residence while balancing life as a REALTOR®. With roots from San Jose to Sacramento and a strong family legacy including grandparents who purchased in a redlined neighborhood, his story reflects resilience and generational progress. Bobby shares why follow-up is the biggest challenge for many agents and why rejection, open houses, and persistence are key to growth. Grounded in family values and long-term investing, Bobby stays focused on the income-producing activities that drive success.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys, host Cam Villa sits down with Sabrina Berhane, a REALTOR® whose path began as a legislative aide in Sacramento before earning her license after struggling to find representation herself. Encouraged by early support and driven by a willingness to stay uncomfortable, Sabrina built a real estate career anchored in integrity and instinct. In 2014, she also launched Teferit Coffee, growing it to three locations before successfully selling the business and continuing her entrepreneurial legacy inspired by her father. Sabrina shares how marketing herself has been her biggest challenge, why walking away from the wrong clients matters, and her dream of one day living between the U.S. and Spain. She credits SAR for providing community, support, and a deeper understanding of industry relationships.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys, host Cam Villa sits down with REALTOR® Celia Acido, a retired Army Major with over 30 years of military service, who transitioned from a Combat Medic to a REALTOR®. Celia shares the challenges of transitioning from a structured military leadership role to the entrepreneurial world of real estate, and how discipline, confidence, and mentorship have shaped her path. Originally from San Francisco and now rooted in Carmichael, she reflects on what receiving the keys to her first home meant to her and how that experience fuels her commitment to serving clients today. From her love of travel and classic cars to her active involvement in SAR, Celia brings heart, service, and resilience to everything she does.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys, we're joined by Keisha "Kee" Mathews, a broker, entrepreneur, and community leader with a powerful and unconventional path into real estate. Keisha began her career in graphic design, later transitioning into the general contracting industry, where she gained expertise in construction, permits, and the business aspects of building. In 2003, she transitioned into real estate, spent over a decade at Century 21, and eventually opened her own brokerage in 2014. Keisha brings a distinct perspective on how fast the industry is changing and why many agents struggle to keep up.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys Podcast, host Cam Villa sits down with Jessica Coates, CEO of the Sacramento Association of REALTORS®, to reflect on the Association's growth and momentum over the past three and a half years since she arrived. Jessica highlights key wins, including the First-Time Homebuyer Expo, Global Summit, local REALTOR® Association connections, and the REALTOR® Action Fund. Jessica shares how regional collaboration, community education, and member-focused leadership have strengthened SAR's impact and credibility. The conversation offers insight into the culture being built at SAR and the vision guiding the Association forward.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys, host Cam Villa sits down with Broker/REALTOR® Latonya Smith to talk about her journey into real estate and property management. Latonya took a leap of faith in 2001 and transitioned into property management, spending 11 years with the same company, focused on multi-family housing. This year, Latonya passed her broker exam to gain first-hand knowledge of every side of the business and now operates as a sole proprietor.

Today, Latonya values a quiet life and brings resilience, perseverance, and thick skin to a demanding industry with high turnover. A graduate of the SAR Intern Program (Class of Fall '25), Latonya credits mentors and instructors who helped shape her path and continues building a career rooted in experience, adaptability, and long-term growth.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys, host Cam Villa sits down with Enrique Tellez, a REALTOR® whose real estate journey began on the lending side at just 20 years old. Starting in mortgages, Enrique spent 14 years gaining experience across sales, management, loss mitigation, and loan modifications before earning his real estate license to pursue fix-and-flip opportunities. Today, he brings a rare blend of lending and REALTOR® expertise to his clients.

Enrique believes that real estate is more complex now than ever, not because of the process itself, but because consumers have access to more information than ever before. He emphasizes that having a license alone doesn't guarantee success; consistency and execution do. Throughout the years, Enrique has leaned into self-education and the Real Estate coaching communities.

Rooted in Elk Grove and raised in South Sacramento, Enrique is passionate about educating clients. Enrique sees the SAR as a major growth catalyst, crediting the Leadership Academy for opening his eyes to the Association's impact and resources.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys, host Cam Villa welcomes back Pat Shea, President and CEO at Windermere, for a timely conversation on leadership, market shifts, and the future of real estate. Nearly two and a half years after his last appearance, Pat reflects on how the industry—and his role as a leader—has evolved through changing markets, rising rates, and a major brokerage rebrand.

Pat shares how he helps agents move conversations beyond interest rates and toward a long-term homeownership strategy. From leveraging technology without compromising office culture to developing leaders who prioritize growth over accolades, this episode offers insight into what sustainable leadership looks like in today's market.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.

On this episode of Housekeys, host Cam Villa welcomes Tonya Gibson, whose journey into the title industry began with an unexpected career pivot. After spending 10 years in the restaurant and hospitality service, Tonya was introduced to an opportunity in real estate. Honest about her lack of tech experience at the time, she leaned into learning, training for two years before becoming a Transaction Coordinator in 2001 and transitioning to the title side in 2003. Tonya credits much of her success to relationships, consistently putting herself out there, and leveraging the powerful tools available through her company. For Tonya, family has always come first. Over this last year, she has celebrated her recent engagement and has always focused on staying closely connected to her children and grandchildren. As a Sacramento resident of Colonial Heights, Tonya values reconnecting with her neighborhood and believes the industry rewards those who are prepared when opportunity knocks. Her advice to newcomers in the Real Estate Profession is simple: this business is competitive—be ready when your chance comes.

Music: Welcome to the Show by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4614-welcome-to-the-show License: https://filmmusic.io/standard-license

All speakers in this podcast do not speak on behalf of the Sacramento Association of REALTORS® nor do they represent the Sacramento Association of REALTORS®. All presenters are speaking on behalf of their own profession.