The PR Breakdown with Molly McPherson

Houston, Gayle King and Crew Have a Problem: Blue Origin’s PR Free Fall


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A rocket full of high-profile women launched into space, but the real spectacle might’ve been the PR machine that sent it there. From Katy Perry floating with a daisy to Oprah crying on the ground, every moment of Blue Origin’s all-women flight felt like it was choreographed to go viral. It looked empowering on the surface, but the optics raised a bigger question: when the narrative feels off, who gets to push back—and how?

This episode is a smart, strategic walkthrough of how to correct the record without igniting a firestorm. Using a therapist-backed framework from relationship expert Dr. Abby Medcalf, this breakdown lays out the emotional and tactical roadmap to tell someone they’re wrong in a way they’ll actually hear. Because calling out the spin doesn’t have to burn everything down—if you know how to land the message.

What You'll Learn:

  • The three-step framework for correcting someone without causing a blow-up
  • Why even seasoned communicators get stuck defending bad stories
  • How to separate honest feedback from ego-driven pushback

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.

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Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself.


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The PR Breakdown with Molly McPhersonBy www.mollymcpherson.com

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