Ad Age Marketer's Brief

How 7-Eleven is using influencers to boost its brand


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CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

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Ad Age Marketer's BriefBy E.J. Schultz & Adrianne Pasquarelli

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