<p>CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.</p>

CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

How 7-Eleven is using influencers to boost its brand

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How 7-Eleven is using influencers to boost its brand

How 7-Eleven is using influencers to boost its brand

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