Lori Kassin is the founder of LK Jewels, a jewelry company she started when she was 17 years old with a $3,000 initial investment from her father. Now, 13 years and 3 locations later, LK Jewels is a thriving business, with its newest location in Manhattan’s Upper East Side.

In this episode, Lori and I dive into her journey – starting with going door-to-door and not making money for the first 8 months.

We discuss the challenges of building a business from the ground up, the importance of personality in salesmanship, and Lori shares her advice for entrepreneurs who aspire to build a career out of their dreams.

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If you enjoyed this episode, check out my conversation with Jack Ovadia, founder of award-winning interior and architectural design firm Ovadia Design Group.

In that episode, we discussed Jack's journey of feeling dissatisfied working for others and eventually taking the leap and starting his own company.

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(0:00) Intro

(1:40) Who are you and what does your company do?

(2:49) Starting the business at 17 and early challenges

(5:46) First big break

(8:39) The power of marketing

(9:57) Scaling the company and opening her 1st store

(11:58) Growing the business during COVID

(15:08) Opening stores in Brooklyn, Deal, and Manhattan

(18:25) Advice for young ambitious people

(21:30) Community's role in kickstarting the business

(22:57) Raising money for Hatzalah

(26:30) 1st step for aspiring founders

(27:25) Opening a store in 1 month

(29:16) Momentum Moment and closing thoughts

(30:38) Outro