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This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a stepping stone for you to build a strong brand and reputation?

Five things you’ll learn from this episode:

1. Understand why many companies are actively offering scholarships, how it positions you as a thought leader, and how it helps significantly with reputation management. 
2. The importance of not only promoting your scholarship program but promoting the winners of your program. 
3. Changing someone’s life through scholarship programs and becoming part of their success. They'll always remember you and they might even help you and your company be successful down the road, whether that's buying products from you or services, making introductions for you, being an advocate for you, and possibly even coming to work for you or hiring your company to provide the services that you provide.
4. Start making that part of your sales presentations, talk about the number of scholarships you give out, and your intention for doing it.  
5. Attracting more applicants as you build your reputation through scholarship programs.

Quotables

• “Customers like to do business with people who are good stewards of the community and economy.” — @jasonmudd9
• “Many brands out there offer scholarships because it’s a great way to give back.” — @jasonmudd9
• “The price of a scholarship is less expensive than buying an advertisement.” — @jasonmudd9
• “Tell the heartstring stories of how you've helped people who otherwise might not have been able to go to college or graduate from college without financial assistance.” — @jasonmudd9

About Jason Mudd

Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. 

Guest’s contact info and resources:

• Twitter: @jasonmudd9
• LinkedIn: https://www.linkedin.com/in/jasonmudd/
• Website: https://www.axiapr.com/
• Have a question for Jason?  Email: [email protected]

Sponsored by:

• We are thrilled to have Burrelles sponsor our solocast episodes. Thanks to Burrelles for its support. Burrelles has a special offer exclusively for On Top of PR fans. Check it out at burrelles.com/ontopofpr

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.