In this episode of the DogCo Secrets Podcast, I sit down with Dan Reitman, owner of Dan’s Pet Care, to unpack a Facebook post he shared in my community that deeply resonated across the pet care industry.

What started as a message to dog walkers and pet sitters working through Thanksgiving turned into a powerful conversation about conviction, sales, mindset, and how tools like AI can help service-based businesses grow without sacrificing integrity.

Dan shares the real story behind a Black Friday campaign that generated over $100,000 in four days, why sales isn’t a dirty word, and how belief in your work directly impacts results.

🧠 What You’ll Learn in This Episode
• Why sales and compassion can coexist in pet care
• Why conviction matters more than perfection
• What actually drives high-performing promotions
• How AI tools like ChatGPT support ethical marketing
• Why long-term consistency beats shortcuts

⏱️ Timestamps
0:00 – Why I wanted to have this conversation
0:16 – Dan’s background and the post that sparked it all
2:47 – Reading the Thanksgiving post and its impact
4:37 – From $40K in 18 hours to $100K in four days
7:08 – DogCo Launch case study
8:32 – Why sales applies to every pet care business model
12:10 – Reframing sales as service and education
18:14 – Conviction vs perfection in business growth
26:15 – How to start planning now for Black Friday 2026
36:21 – Final thoughts on belief, trust, and leadership

🎵 Let's Connect!
What does it take to scale your pet care business?
I want to send you a case study showing how one of my clients grew monthly revenue from $19,000 to over $73,000 in just one year. 👉 Visit dogcolaunch.com/case-study to get the case study and learn more.

🔗 Resources & Mentions
•  Business frameworks inspired by Alex Hormozi
•  Marketing philosophy influenced by Gary Vaynerchuk
• Industry wisdom from Kristen Morrison
• Tools discussed include ChatGPT, email segmentation, form builders, UTMs, and CRM systems

🔔 Subscribe & Stay Connected
If you’re building or scaling a pet care business and want honest conversations about leadership, sales, and sustainable growth, subscribe to the DogCo Secrets Podcast for weekly episodes.

-M