Lucy Werner, a widely respected PR and branding expert, joins us to dig into the surprising truth behind audience growth. Ever wonder why your smartest ideas barely make a ripple, or why visibility feels so elusive, no matter how hard you work? And what can a full Substack wipeout reveal about the way you show up as a creator? She’s experienced this pitfall, and she’s here to unpack the real reasons creators stay hidden, the simple shifts that make you instantly more discoverable, and the mindset that helps podcasters and PR-curious beginners finally step into the spotlight with confidence.

Episode Highlights: 

[02:03] Fan Mail and Listener Appreciation

[04:47] Introducing Lucy Werner

[06:43] Lucy's Substack Journey

[16:01] PR Tips for Podcasters

[28:28] Color Coordination for Content Creation

[29:08] Budgeting for PR: Agency vs. Freelancer

[32:27] Using Substack for Podcasting

[36:58] AI in Personal Branding and PR

[44:58] The PR Prompt Card Dress & Making Yourself Memorable

[54:26] Balancing Visibility with Vulnerability in Personal Branding

Links & Resources: 

Join The Empowered Podcasting Facebook Group:

www.facebook.com/groups/empoweredpodcasting⁠

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The Hype: 

www.hypeyourself.com/community

Lucy’s Books: 

https://bookshop.org/lists/books-that-i-have-written

Domestika PR Course: www.domestika.org/en/courses/3961-introduction-to-pr-strategy-for-personal-brands/lucywernerpr

Creative Writing Retreat 2026:

https://www.hypeyourself.com/retreat

Lucy’s Podcast Playlist: 

https://open.spotify.com/track/6dLitvcM1cVRQV1vN2jxGM?utm_source=system-ua-share&si=B64ACC46-99D7-493E-B5A5-7A7F8BE8102B

Lucy’s Instagram: 

www.instagram.com/lucywernerpr

Lucy on LinkedIn:

www.linkedin.com/in/lucywernerpr

Nosey AF: 

https://open.spotify.com/show/5Ld5bm1gXDNAawFkcQPWlL

Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.

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