Mark Garner’s job would have been much simpler a decade ago. As evp of global content sales and business development at A+E Networks, he’s charged with doing deals to distribute the company’s own original programming.

“My job is to sell all the content that we have in our library and all of our upcoming content that we’re producing on a go-forward basis across a multitude of partners,” Garner said in the latest episode of the Digiday Podcast.

“Multitude” may not capture the magnitude of distribution outlets. In the past, the distribution would have been largely limited to selling the shows through storefronts, be they brick-and-mortar like Blockbuster or digital like Apple’s iTunes. But the scope of those deals now spans the spectrum of streaming services, from Netflix and Discovery+ to The Roku Channel and Crackle. And then there are A+E Networks’ own streaming properties, including its 24/7 channels running on free, ad-supported streaming TV services.

Setting up these deals isn’t so simple as selling to the highest bidder, though. Sometimes a near-term deal can cut into the long-term payday. “While there might be some really interesting check that could be written in the near term, they may, in fact, not take into account the opportunity cost of the long-term value, the lifetime value of this content,” Garner said.

The equation would likely only get even more complicated if A+E Networks were to decide to roll out a standalone streaming service a la Paramount’s Paramount+.

“Right now we’re very happy with where we sit in the ecosystem where we have the opportunity to distribute our content broadly across a number of different places,” said Garner.