At Marketecture Live in NYC, Bob Lord (President, Horizon Media) and Obele Brown-West (President, Colle McVoy), with Mike Shields (Founder, Next in Media) break down innovation cycles, legacy tech challenges, and why human creativity still matters in an AI-driven world.

Takeaways:

Chapters :

00:00 Introduction to Marketecture Live

01:23 The “AI Armageddon” Debate Begins

01:54 What Clients Are Really Saying About AI

02:53 Why Brands and Agencies Aren’t Ready Yet

03:28 The Need for New Marketing Operating Systems

04:40 Can AI Replace Agencies?

06:00 Legacy Tech Is Slowing Everything Down

07:30 Open Ecosystems vs. Fragmentation

08:28 Do New Agencies Have the Advantage?

10:06 AI, Jobs, and the Need for Upskilling

12:11 Rethinking Agency Pricing Models

14:04 Connecting Marketing to Business Outcomes

15:16 The Limits of AI in Creativity

17:07 AI Legal Risks and Client Concerns

19:19 Responsible AI Use in Agencies

20:46 The Future: AI as a Growth Engine

21:03 The Reunification of Creative and Media

22:05 Closing Thoughts

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