Condé Nast Entertainment is not a new player in the TV and film industry. Formed in 2011, the magazine publisher’s entertainment division has had a hand in adapting Condé Nast’s content into shows and movies, including an article by GQ that was made into Netflix documentary series “Last Chance U” and a short story from The New Yorker into Robert Redford-starring film “The Old Man and the Gun.” But now CNE is looking to play an even bigger role in Hollywood.

“What we’re doing in film and television is a real, deliberate and intentional lean into our brands in a way that we haven’t done before,” said Agnes Chu, the former Disney+ executive who took the reins of CNE as president in September 2020.

Under Chu, CNE has hired a roster of experienced Hollywood heads to help raise the magazine publisher’s profile in Tinseltown. That includes Helen Estabrook, an Oscar-nominated producer who joined CNE in March 2021 as global head of film and TV and joined Chu on the latest episode of the Digiday Podcast.

Estabrook’s charge has been to have Condé Nast’s entertainment arm working more closely with its publications to identify articles, short stories as well as podcasts that can be developed and adapted into film and TV projects.

“We’re creating new systems of working so that we can work with them in the ways that they have all individual systems for how they work, for how they find stories or how they tell those stories,” said Estabrook. “It is one great production company, but in some ways, it’s several different production companies because it’s GQ Studios and The New Yorker Studios and Vanity Fair Studios.”