Wondering how AI is changing the hiring process? In this episode of the DMI podcast, host ⁠Will Francis⁠ speaks with Katie Fortunato, Co-Founder and EVP of Innovation and Platform Strategy at Hire Innovations, about how AI is transforming recruitment, reshaping the job market, and creating new opportunities and challenges for employers and job seekers alike. 

Katie shares insights from the front lines of talent acquisition, unpacking how automation, the creator economy, and shifting workforce expectations are redefining how companies connect with talent. From the rise of AI-driven hiring tools to the growing importance of employer branding and personal networks, this episode offers a practical look at what it takes to succeed in the future of work.  

Katie’s top 3 tips: 

1. Learn AI and apply it to your work - understand how AI can streamline processes and make you more effective as a marketer.   
2. Stay curious and keep up with change - platforms, tools, and algorithms evolve constantly, making continuous learning essential.   
3. Network proactively (especially in person) - Build real connections, show up, and create opportunities beyond job applications.   

The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.   

And if you enjoyed this episode, please leave a review so others can find us. If you have other feedback or would like to be a guest on the show,  email the podcast team!  

Timestamps 

• 0:02:14 – How AI is disrupting recruitment (and creating new problems)  

• 0:04:40 – Where AI works best in the hiring process  

• 0:07:13 – What job seekers need to change in an AI-driven world  

• 0:08:03 – Employer branding: where marketing meets HR  

• 0:11:24 – The evolving job market and Gen Z expectations  

• 0:16:05 – The impact of AI on marketing careers  

• 0:18:25 – What’s working in marketing today: the creator economy  

• 0:20:59 – Turning employees into influencers and brand advocates  

• 0:24:51 – The reality of applying for jobs in today’s market  

• 0:25:53 – Advice for entry-level candidates  

• 0:31:16 – How senior professionals can stay competitive  

• 0:33:32 – The rise of the gig and fractional economy  

• 0:36:02 – Small teams, AI, and the future of work  

• 0:39:19 – Personal branding and standing out to employers  

• 0:41:23 – Katie’s top tips for junior marketers