It’s Super Bowl Sunday, the biggest day of the year for football… and also for the advertising industry. One of the things that’s different this year is that artificial intelligence has found its way into the process of making an ad in ways both obvious and subtle. And this year’s Super Bowl will feature ads from AI giants like OpenAI and Anthropic as competition for name recognition ramps up. Host Alex Ossola speaks with Journal reporters Katie Deighton and Suzanne Vranica about what to expect from the ads at today’s game, and how AI will shape the industry into the future.

Further Reading: 

AI Is Accelerating Tech Giants’ Dominance of the Ad Market 

Meta Overshadows Microsoft by Showing AI Payoff in Ad Business

Coca-Cola Injects ‘Holidays Are Coming’ Ads With an Upgraded Dose of AI

Anthropic Takes Aim at OpenAI’s ChatGPT in Super Bowl Ad Debut 

OpenAI Set to Run Another Super Bowl Ad as Chatbot Competition Heats Up

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