In this ASOTU CON session, Chad Graves of Reunion Marketing joins Nick Askew to explore how AI-generated overviews—like those featured prominently in Google and other search platforms—are fundamentally transforming the customer journey in automotive retail. With search behavior changing rapidly due to the rise of tools like ChatGPT and Google’s Gemini, Chad unpacks how dealerships must adapt their SEO strategies to stay visible and relevant in a zero-click world.

Learn more about Reunion Marketing at https://reunionmarketing.com/

Learn more about SpaceAuto at https://space.auto/

TIME STAMPS:

Intro

1:01 AI overviews are replacing traditional search listings

2:42 SEO still matters—but it must evolve to remain relevant

3:56 Zero-click answers are reducing organic traffic

5:23 Dealerships must create low-funnel, question-focused content

6:38 Use AI to compare vehicles, answer questions, and drive clicks

7:32 Combine long-tail and local content for broader visibility

8:19 Personalized, high-volume content is the future

9:44 Two blog posts a month won't cut it anymore