<p>Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for U.K.-based fans on Super Bowl Sunday. He also shares more general, TikTok marketing advice and gives tips on how American brands can curry favor with U.K. audiences.</p>

Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for U.K.-based fans on Super Bowl Sunday. He also shares more general, TikTok marketing advice and gives tips on how American brands can curry favor with U.K. audiences.

How American brands can win European audiences on TikTok

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How American brands can win European audiences on TikTok

How American brands can win European audiences on TikTok

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