Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That’s exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

Get the story in my Forbes column here:

And, if you'd like to ping me (check the last 30 seconds of the podcast), here I am on Twitter: