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Facebook is one of the two most dominant companies in an $80 billion industry that impacts hundreds of billions of dollars, if not trillions, in consumer spend. But a huge percentage of that revenue is now at risk, thanks to an obscure privacy move by Apple at the company’s World Wide Developer Conference in June.
The move?
Deprecating a mobile device identifier called the IDFA. That threatens billion in Facebook revenue.
And Google could be next ...
4.7
1414 ratings
Facebook is one of the two most dominant companies in an $80 billion industry that impacts hundreds of billions of dollars, if not trillions, in consumer spend. But a huge percentage of that revenue is now at risk, thanks to an obscure privacy move by Apple at the company’s World Wide Developer Conference in June.
The move?
Deprecating a mobile device identifier called the IDFA. That threatens billion in Facebook revenue.
And Google could be next ...
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