PRWeek dissects the phenomenon of digitally-generated influencers, and how they’re being used by brands, in the latest Beyond the Noise podcast. Joining the podcast this week are Lewis Davey, founder of Idea Farm and co-founder of AI influencer talent management agency Pixel; and Mark Lowe, co-founder of Third City.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify.

Our guests examine the rise of AI influencers – virtual personalities built, managed and controlled by specialist coding teams – and what they mean for the future of influencer marketing.

Speaking to PRWeek UK senior reporter Evie Barrett, Davey and Lowe discuss the benefits of working with an AI influencer over a human, as well as the ethical challenges that arise.

They look at consumer attitudes towards these virtual personas, and offer advice to comms professionals wanting to introduce AI influencers into their brand campaigns.

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