Billboard On The Record

How Atlantic Records Cracked the Code on Artist Breakthroughs w/ Elliot Grainge


Listen Later

What really makes a song go viral? And how do labels make them a hit? In this episode, Billboard On The Record sits down with the CEO of Atlantic Records, Elliot Grainge, on the first anniversary of his appointment to the job to talk about the label and the forces that are shaping the modern music industry, from the rise of TikTok and the aftershocks of COVID to the way new audiences are discovering music in real time. Elliot shares how he is building a new team at Atlantic, the genres that inspire him, and why artificial intelligence could dramatically change how artists are found and supported. 


Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record.


Keep up with us on IG @billboardontherecord and @wordsbykristin.


Billboard On The Record is a podcast in partnership with SickBird Productions. 


Learn more about your ad choices. Visit megaphone.fm/adchoices

...more
View all episodesView all episodes
Download on the App Store

Billboard On The RecordBy SickBird Productions

  • 5
  • 5
  • 5
  • 5
  • 5

5

11 ratings


More shows like Billboard On The Record

View all
The NPR Politics Podcast by NPR

The NPR Politics Podcast

26,012 Listeners

Pop Culture Happy Hour by NPR

Pop Culture Happy Hour

11,617 Listeners

Popcast by The New York Times

Popcast

1,491 Listeners

In Our Time: Science by BBC Radio 4

In Our Time: Science

743 Listeners

The Dollop with Dave Anthony and Gareth Reynolds by All Things Comedy

The Dollop with Dave Anthony and Gareth Reynolds

18,397 Listeners

And The Writer Is...with Ross Golan by And The Writer Is

And The Writer Is...with Ross Golan

1,025 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,992 Listeners

Grimm, Grimmer, Grimmest by Pinna

Grimm, Grimmer, Grimmest

6,896 Listeners

Evolution of a Snake: The Taylor Swift Fan Podcast by The Snakes & Studio71

Evolution of a Snake: The Taylor Swift Fan Podcast

863 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

58,365 Listeners

Lise and Sarah by Those Two Girls

Lise and Sarah

51 Listeners

Pop Pantheon by DJ Louie XIV

Pop Pantheon

547 Listeners

Breaking Points with Krystal and Saagar by iHeartPodcasts

Breaking Points with Krystal and Saagar

10,183 Listeners

Every Single Album by The Ringer

Every Single Album

777 Listeners

Hot Money: Agent of Chaos by Pushkin Industries & Financial Times

Hot Money: Agent of Chaos

410 Listeners