Micky Ogando, Founder and CCO of Bakery, joins Breaking and Entering to talk about launching an independent agency at 27 with no plan, no clients, and no idea what he was doing. We unpack the chaotic startup years, how a cupcake shop inspired the name Bakery, and what it really takes to stay independent in a world full of holding companies. From his Mount Rushmore of modern ad minds to what motivates him now (spoiler: it’s not a paycheck), this episode is a masterclass in indie grit, existential spirals, and why you probably should not start an agency unless you have some trauma to work through.

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