<p>Karin Timpone discusses a game plan around courting new baseball fans, including big events like the upcoming All-Star Game</p>

Karin Timpone discusses a game plan around courting new baseball fans, including big events like the upcoming All-Star Game

How baseball's CMO is pitching new fans

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How baseball's CMO is pitching new fans

How baseball's CMO is pitching new fans

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