For the Love of Goats

How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand


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Got a question? đŸ€”Â 

Head over to -- https://thriftyhomesteader.com/goat-wisdom/ -- and drop it in the comments—so we can reply! 

Description

What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom.

In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.

đŸ§Œ From making goat cheese and soap
📚 To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review
💡 They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.

You’ll hear about:

  • How goats (and a neighbor’s kindness) saved their farm
  • Why they started with goat milk soap and what they learned along the way
  • The importance of not doing everything yourself, and focusing on what you bring to the table
  • The power of treating customers as “neighbors”
  • Lessons in marketing, scaling, and community-building
  • And how to convert everyday wisdom into entrepreneurial success

Resources Mentioned:

  • G.O.A.T. Wisdom: How to Build a Truly Great Business 
    • Buy on Amazon
    • Buy on Bookshop
  • The Bucolic Plague: How Two Manhattanites Became Gentlemen Farmers 
    • Buy on Amazon
    • Buy on Bookshop

Connect with the Beekman Boys

  • Beekman 1802 Website
  • Josh & Brent on Instagram
  • Beekman 1802 Boys on Facebook


Thanks for tuning in!

No one ever said raising goats was easy, but it doesn't have to cost a fortune or drive you crazy! You just need the right information.

đŸ”č Check out Goats 365 membership

đŸ”č Or explore The Goat Academy

đŸ”čLooking for Deborah's books? They can be purchased wherever books are sold, or you can get an autographed copy on our online store.

Happy goat-keeping! 🐐

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For the Love of GoatsBy Deborah Niemann

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