The Paul Morris Podcast

How Billion-Dollar Businesses Actually Get Built


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Welcome back to The Paul Morris Podcast, brought to you by Entrepreneur Media. Today I sit down with entrepreneur and investor Michael Lazerow to break down what it really takes to build companies that scale—from the early days of the internet to billion-dollar exits and the rise of AI. Michael shares the hard lessons behind launching golf.com, building and selling Buddy Media to Salesforce, and why timing, demand, and storytelling matter more than technology alone. If you’re building a business, investing in the future, or trying to understand where AI and entrepreneurship are headed next, this conversation is packed with practical insights you can use right now.

*Michael Lazerow*
Instagram: https://www.instagram.com/lazerow/
Website: https://kassandmike.com/
*Connect with Paul*
Instagram: https://www.instagram.com/paulmarkmorris/
TikTok: https://www.tiktok.com/@itspaulmarkmorris
YouTube: https://www.youtube.com/@paulmorrispodcast
Facebook: https://www.facebook.com/paulmarkmorris

*Presented by Entrepreneur Media & Money News Network*
Entrepreneur Media: https://www.entrepreneur.com/podcasts
Money News Network: https://www.moneynewsnetwork.com
Timestamps
00:00:00 Meet Mike and Cass
00:01:09 Marriage and the Book
00:03:52 Entrepreneurship Origins
00:05:51 Golfcom Domain Deal
00:07:48 Golfcom to Buddy Media
00:11:32 Timing and Tech Waves
00:14:39 Real Estate and Demand
00:22:09 Liquid Death and Go Gauge
00:38:17 Moats And Big Markets
00:39:47 Best Likely Vs Worst Likely
00:41:20 Demand Gen As Defense
00:43:53 Storytelling Wins Attention
00:46:39 Real Estate Returns Debate
00:54:14 Content Strategy For Realtors
01:05:26 Agentic AI And Local Brains
01:11:44 Fire Round And Farewell

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The Paul Morris PodcastBy Paul Mark Morris

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