Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business.

When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today's episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature!

HIGHLIGHTS:

• How the 360 Marketing Squad got together and what Mike in particular contributes to it.
• Mike explains why blogging is such a valuable asset to building your brand, as well as where his "Blogging Brute" moniker came from.
• His technique for getting people who are normally averse to writing to more easily express themselves through blog posts.
• What benefits do blog posts have over Twitter, Facebook and other social media posts?
• Should you consider a contributor model for your blog?
• The subjects Mike is most interested in blogging about these days.
• How Mike was able to optimize the amount of traffic coming to his site.
• Mike's tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base.
• Publishing more content earlier on so you can publish fewer but higher-quality pieces in the long run.

QUOTES:

"If we want to make money, that content has to drive people to a website, and once they're on the website people need to read—they HAVE to read."

"I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site."

"Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day."

"You've got a lot of information in your head and that's what I want you to pour out in your blog posts."

"There are no shortcuts to any aspect of marketing."

GUEST LINKS:

The Social Media Hat - https://www.thesocialmediahat.com/

Agorapulse - https://www.agorapulse.com/

Blogging Brute - https://bloggingbrute.com/

360 Marketing Squad - https://360marketingsquad.com/

Mike on Facebook - https://www.facebook.com/allton

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!