E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast.

In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer to Moms.

To:

- #1 podcast in the world (now it’s down to #10, but was at #1). - Signed by the most prominent talent agency on the planet (WME). - Doing podcasts with A-listers. - Influencer to everybody, getting recognized everywhere.

I love this story.

Read from: https://edwardsturm.com/articles/how-bobbi-althoff-got-drake-on-her-podcast/

Brett Cohen’s episode: https://www.youtube.com/watch?v=tGiR2NNpnNo

Bobbi’s story originally told in: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/

00:00 Introduction 01:42 From Mid-Level Influencer to Podcaster 02:24 Bobbi’s Strategy 04:03 Securing Drake and Going Viral 05:46 Lessons Learned: Playing to Win and Taking Risks 06:47 Similar Success Stories 09:31 Conclusion: Risk-Taking

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/