
Sign up to save your podcasts
Or
"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to gaming, and thinks consumers are ready to start wearing digital glasses on an everyday basis.
Guest: Adam Shlachter
Host: Mike Shields
In partnership with: Beet.TV
Sponsored by: MiQ (https://www.wearemiq.com/next-in-media)
Produced by: Fresh Take
4.8
4343 ratings
"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to gaming, and thinks consumers are ready to start wearing digital glasses on an everyday basis.
Guest: Adam Shlachter
Host: Mike Shields
In partnership with: Beet.TV
Sponsored by: MiQ (https://www.wearemiq.com/next-in-media)
Produced by: Fresh Take
3,138 Listeners
9,531 Listeners
555 Listeners
112,491 Listeners
91 Listeners
5,447 Listeners
16,009 Listeners
364 Listeners
2,253 Listeners
105 Listeners
1,076 Listeners
21 Listeners
1,543 Listeners
59 Listeners
52 Listeners