"When we talk about augmented reality to brands, we talk about enriching all of their marketing". This week on Next in Media, we spoke to Adam Shlachter, Head of Marketing, Strategic & Brand Partnerships at Niantic. Adam talked about how Niantic is bring brands into Pokemon GO, while helping to make augmented reality shopping an standard behavior. Adam is also bullish on bringing more brands to gaming, and thinks consumers are ready to start wearing digital glasses on an everyday basis.

Guest: Adam Shlachter

Host: Mike Shields

In partnership with: Beet.TV

Sponsored by: MiQ (https://www.wearemiq.com/next-in-media)

Produced by: Fresh Take