Next in Media

How brands are using TikTok to create new products, including Chipotle menu items


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Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form of marketing on what he calls a "participation engine.'

 

Guest: Tim Natividad

Host: Mike Shields

Sponsored by: Epsilon

Produced by: Fresh Take

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