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How brands use games to make money
The casual gaming industry is giving brands a new horizon to engage their audiences on non-gaming apps and websites. Many brands like Amazon, Paytm, and Airtel have seen a 40% revenue increase after incorporating games in their ad strategies. Here’s a conversation on the same with Yashash Agarwal, Co-Founder of Gamezop - a gaming solutions provider.
Listen in!
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-line/message
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By BusinessLineThe casual gaming industry is giving brands a new horizon to engage their audiences on non-gaming apps and websites. Many brands like Amazon, Paytm, and Airtel have seen a 40% revenue increase after incorporating games in their ad strategies. Here’s a conversation on the same with Yashash Agarwal, Co-Founder of Gamezop - a gaming solutions provider.
Listen in!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/business-line/message
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