How can HR and Marketing alignment help to deliver amazing employee experiences?
In the latest podcast and as part of our Employee experience revolution campaign, we spoke ton Chief Marketing Officer Gonzalo Garcia Villanueva from Nielsen about the importance of having a closely aligned Marketing and HR function and the impact it can have on driving amazing employee experiences. Gonzalo spoke to Chris Howard and Chris Horton about his own lessons from the C-Suite on experience, employer brand, as well as how closely what marketing delivers for customers can be aligned to what HR delivers to employees. What does best practice look like? How vital is it that the CHRO and the CMO are aligned in delivering the best possible employee experience? How integral is it that mission, vision and values are so closely linked to delivering great employee experience? What can HR learn from Marketing and vice-versa? We explore all of this in this latest edition.