LACErs Chris Howard and Ed Sparks explore practical approaches to igniting creativity and imagination, emphasising the need to move beyond lip service. They define innovation as finding new ways to do things and highlight its alignment with an organisation's core values. The discussion includes examples of how innovation can engage and excite employees, drawing parallels with football manager Mikel Arteta's approach. The "Ignite" programme mentioned by Ed is an example of promoting innovation through discussions on emerging trends and sustainability.