Tearsheet Podcast: Exploring Financial Services Together

How CARD used affinity marketing to emerge as one the largest challenger banks


Listen Later

Welcome to the Tearsheet Podcast. I’m Zack Miller.
There are a handful of firms gunning to become leaders in the challenger bank space. There are the usual suspects, like Revolut and N26. But there are others firms that are growing their userbases and assets. One of those companies is CARD. It has 600,000 accounts and $3 billion in customer deposits to date. With some new growth initiatives, CARD is on track to surpass 1.5 million new accounts in 2019.
CARD’s kind of an unbank bank — meaning, the product focus is on branded debit cards, including logos from popular sports teams, athletes, and music groups.
CARD CEO Tim Coltrell joins us to talk about how he’s doubling his account base year over year and what he’s doing to evolve into a competitive challenger bank brand. We discuss Card’s product pipeline and how the company acquires new customers.
Tim Coltrell is my guest today on the Tearsheet Podcast.
I’d like to thank our sponsor MX for supporting Tearsheet’s work. MX is the leading data platform for banks, credit unions and fintechs, enabling its clients and partners to easily collect, enhance, analyze, present and act on financial data.
...more
View all episodesView all episodes
Download on the App Store

Tearsheet Podcast: Exploring Financial Services TogetherBy Tearsheet Studios

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

30 ratings


More shows like Tearsheet Podcast: Exploring Financial Services Together

View all
WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,358 Listeners

The Political Scene | The New Yorker by WNYC Studios and The New Yorker

The Political Scene | The New Yorker

3,945 Listeners

Revolutions by Mike Duncan

Revolutions

13,371 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,034 Listeners

Pivot by New York Magazine

Pivot

9,202 Listeners

The Daily by The New York Times

The Daily

111,864 Listeners

Equity by TechCrunch, Mary Ann Azevedo, Kell, Theresa Loconsolo, Rebecca Bellan, Kirsten Korosec, Devin Coldewey, Margaux MacColl

Equity

338 Listeners

Up First from NPR by NPR

Up First from NPR

56,221 Listeners

The Indicator from Planet Money by NPR

The Indicator from Planet Money

9,555 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,397 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

351 Listeners

Fintech Takes by Alex Johnson

Fintech Takes

13 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,327 Listeners

The Synopsis by Speedwell Research, LLC

The Synopsis

22 Listeners

Joys of Compounding by Colossus | Investing & Business Podcasts

Joys of Compounding

97 Listeners