E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise.

Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort.

I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look.

⭐️ Sources

2025 State of SEO: - https://detailed.com/state-of-seo/

Sandra’s 2 tweets: - https://x.com/TakoTreba/status/1910272327385743803 - https://x.com/TakoTreba/status/1910298233257029849

Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: - https://www.youtube.com/watch?v=MNHCwj5O4HI

🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: Chatbase’s SEO Success 00:40 SEO Growth and Keyword Gaps 01:25 Inspiration from Chatbase’s Marketing Lead 02:13 SEO Strategies and Results 02:56 Paid Ads and Social Media Tactics 03:36 Deep Dive into SEO Techniques 06:35 Blog SEO vs. Bottom of Funnel SEO 10:09 Chatbase’s Keyword Rankings 13:56 Opportunities in SEO 14:28 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seohacks #seotips #performancemarketing