<p>In this week's episode of the Marketer's Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency's annual food trend forecast, saying aroma-based marketing, metaverse promotions and sea vegetation will play a role in a food world awakened to global crises</p>

In this week's episode of the Marketer's Brief podcast, McKinney Group Strategy Director Justin Davis discusses the agency's annual food trend forecast, saying aroma-based marketing, metaverse promotions and sea vegetation will play a role in a food world awakened to global crises

How 'collective convergence' drives food trends—and why that matters

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Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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How 'collective convergence' drives food trends—and why that matters

How 'collective convergence' drives food trends—and why that matters

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