The AEC industry is becoming more and more reliant on technology. From project tracking to timekeeping to accounting, everything is going digital. Cloud-based technology allows firms to stay up-to-date and on track, anywhere in the world. 

 On this episode of AEC Marketing for Principals podcast, host Katie Cash is joined by Lindsay Diven, a full-time consultant with Full Sail Partners and a Deltek CRM expert, to discuss how utilizing technology in a strategic way can give firms a competitive advantage. Lindsay also discusses her project Marketers Take Flight, an online resource for marketing professionals new to the AEC industry. 

What You Will Learn:

• How CRM can track Data
• Why this gives firms an advantage
• Why sales and marketing need to work together
• The revenue impact of a successful CRM integration 
• Resources for new marketing professionals 

Additional Resources:

https://www.fullsailpartners.com/

https://www.marketerstakeflight.com/