Sign up to save your podcasts
Or
Share How Data-Rich Marketing Efforts Keep Loyalty Members Flying With Southwest Airlines
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Data-Rich Marketing Efforts Keep Loyalty Members Flying With Southwest Airlines
In episode 211 of Total Retail Talks, Executive Editor Joe Keenan speaks with Jonathan Clarkson, managing director of loyalty, partnerships and products for Southwest Airlines. Listen in as Clarkson discusses Southwest's Rapid Rewards loyalty program, how the program differentiates from other airlines’ rewards programs, and the fundamentals of its revenue-based earn-and-burn points system. He shares Southwest Airline's…
View all episodes
By Total Retail
4.6
2121 ratings
In episode 211 of Total Retail Talks, Executive Editor Joe Keenan speaks with Jonathan Clarkson, managing director of loyalty, partnerships and products for Southwest Airlines. Listen in as Clarkson discusses Southwest's Rapid Rewards loyalty program, how the program differentiates from other airlines’ rewards programs, and the fundamentals of its revenue-based earn-and-burn points system. He shares Southwest Airline's…
More shows like Total Retail Talks
View all
Stuff You Should Know
78,477 Listeners
Planet Money
30,726 Listeners
The Tim Ferriss Show
16,139 Listeners
Marketplace
8,769 Listeners
WSJ What’s News
4,331 Listeners
Pivot
9,519 Listeners
The Daily
111,848 Listeners
WSJ Minute Briefing
679 Listeners
Up First from NPR
56,523 Listeners
Retail Gets Real
85 Listeners
The Journal.
6,068 Listeners
Huberman Lab
29,180 Listeners
Where Everybody Knows Your Name with Ted Danson and Woody Harrelson (sometimes)
3,563 Listeners