Season 12 of the Affiliate Marketing Podcast is back with Episode 2! On this week’s episode, Lee-Ann sat down with the Head of Practice for Digital Transformation, eCommerce, and Strategy at Nimble Gravity, Matt Ranta. Nimble Gravity is a consultancy company that specialises in data science, digital strategy, and ecommerce.

Listen to this week’s episode to hear Lee-Ann and Matt discuss how data science is driving the ecommerce and affiliate marketing industries. 

If you’re looking for more affiliate marketing and ecommerce advice, be sure to register to join our ELEVATE Summit in July. We’ll be hosting panels, workshops, and talks featuring a selection of industry experts, with all content available to stream from our website. 

Also, be sure to check out our blog for all the latest news and insights or book a free call with a member of our team for personalised guidance. 

Tune in to learn more about:
· Matt’s two decades of experience in the digital business and ecommerce industries
· Specific methods for testing and data analysis 
· Using affiliate partners as a source of intelligence

Key sections of the podcast and where to tune in:
[08:00] The philosophy of pragmatic data science 
[12:00] Strategies for improving customer loyalty
[24:00] Using competitive intelligence tools

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